.oew-effect-15 a {
  position: relative;
  display: inline-block;
  color: rgba(0,0,0,0.2);
  font-weight: 700;
  text-shadow: none;
}

.oew-effect-15 a::before {
  color: #333;
  content: attr(data-hover);
  position: absolute;
  -webkit-transition: -webkit-transform 0.3s, opacity 0.3s;
  -moz-transition: -moz-transform 0.3s, opacity 0.3s;
  transition: transform 0.3s, opacity 0.3s;
}

.oew-effect-15 a:hover::before,
.oew-effect-15 a:focus::before {
  -webkit-transform: scale(0.9);
  -moz-transform: scale(0.9);
  transform: scale(0.9);
  opacity: 0;
}