.oew-effect-5 a {
  position: relative;
  display: inline-block;
  overflow: hidden;
  padding: 0 4px;
  height: 1em;
  line-height: 1;
}

.oew-effect-5 a span {
  position: relative;
  display: inline-block;
  font-weight: 700;
  -webkit-transition: -webkit-transform 0.3s;
  -moz-transition: -moz-transform 0.3s;
  transition: transform 0.3s;
}

.oew-effect-5 a span::before {
  position: absolute;
  top: 100%;
  content: attr(data-hover);
  font-weight: 700;
  -webkit-transform: translate3d(0,0,0);
  -moz-transform: translate3d(0,0,0);
  transform: translate3d(0,0,0);
}

.oew-effect-5 a:hover span,
.oew-effect-5 a:focus span {
  -webkit-transform: translateY(-100%);
  -moz-transform: translateY(-100%);
  transform: translateY(-100%);
}